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Saturday, December 11, 2010

To succeed, the technological collaboration to be "Invisible" (Web worker daily)

Brett Caine, President, Citrix OnlineAs the world transitions through a "change of work" with remote workers more than collaborate online, success will be defined by companies that can adapt to new realities. This is the main message from Brett Caine, President of Citrix Online, shared with the Conference GigaOM Net: work, how its division of Citrix Systems helps weather companies transition.

Ramp their hiring companies they meet you more workers who expect these capabilities, said Caine. Who moved from the balance of power in computing, the self-employed, which require more flexible tools and the ability to connect remotely.

Contributing to boost sales of the Citrix tools online like GoToMyPC, GoToMeeting and GoToWebinar. Caine said GoToMeeting, for example, is the only collaboration tool who won share over the past five years. Companies must learn to provide the kind of simplicity that demand employees said Caine. "The technology should be invisible, it should go further and allow to solve problems without getting in the way," said.

Recent research conducted by Forrester Consulting on behalf of Citrix show where should focus their efforts. Caine surprisingly said 50 percent of boomers use social media compared to 40 percent for the generation, something he says can be caused by older generations using the tools of work and have the stature and time to use more freely. Only 33 percent of American workers use chat compared to 63% of Europeans. And only 14% of small and medium-sized enterprises use videoconferencing as opposed to 40% of enterprise businesses. Finally, 91% of those interviewed said that they always prefer E-mail, telephone and meetings. He said: there are a lot of chance global workforce transition".

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